Press Release

According to Wikipedia, a press release is “a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy”. In other words, a press release delivers your message to the world at large. Typically, a press release runs between 300 and 800 words. Some companies have commissioned us to produce press releases for their websites, while others choose to place their releases into global distribution.

Seidenfeld Communications has produced dozens of press releases over the last year, and we’ve never had a dissatisfied client. In fact, the vast majority have been enthusiastic about their results. Most are genuinely surprised about the power of press releases for their businesses.

The press releases we write fall into 3 main style categories:

1. “Social Media” style. These releases are optimized for social media, and can include photos, videos, automated distribution to social media sites like Facebook and Twitter, links to websites, RSS Syndication, etc. Here is an example of one of our releases in this style:

Beach Volleyball Online Begins Open Beta on June 24th

This particular press release generated over 300,000 headline impressions across the globe and resulted in a dramatic spike in visitors to the target website.

2. “Formal Corporate” style. This style release is used by companies to get their news “on the record”. Announcements that fulfill legal obligations are usually done in this format. Sometimes companies choose to put these into global distribution, other times they are for internal or website use only. Here is an example of one of our releases in this style:

Mood Media Partners with China Audio-Visual Association

3. “Hybrid” style. Perhaps the most commonly requested type of release, our hybrid style allows for some of the more common social media features while still maintaining your corporate identity. Here’s an example of a hybid style release as it appeared on Yahoo! News:

Pop Sigma Signs Han Han for Major Johnnie Walker Marketing Campaign in China