Seicom

Bio

I graduated from Brandeis University with a BA in Philosophy in 1985. Upon graduation, I realized that I didn’t want to go back for more school, and that I wasn’t ready yet to settle on a career. What I really wanted to do was to travel and see the world. At first I taught English in Japan. After four years of teaching and through an odd set of circumstances I found myself managing a nightclub in Tokyo for another two. This was my first introduction to public relations. I didn’t know about press releases then, but I did come to understand that to fill the club night after night I needed to get the word out. Loudly.

I left Japan in 1991 and traveled in Asia for a few months – six weeks through Thailand, a month in Nepal, back to Thailand, then Japan again for my final Sayonaras. I arrived back in the US in early 1992 and got my first “real” job with Sega of America, largely because of my Japanese speaking ability. After a couple of years I moved to Sony Computer Entertainment to work on the original PlayStation launch. I didn’t realize it at the time, but my position in developer relations (or as some would say “Game Developer Evangelist”) was really a form of PR. I did lots of presentations about PlayStation technology to the game development and publishing community.

Since then I’ve worked in the game industry for a variety of companies, usually in a business development context. In the early 2000s I started my own consulting business. By 2006 I was ready for a change, and decided to move to China so I could learn firsthand about the newly emerging genres involving free-to-play online games and microtransaction based business models. At the present time I’m involved with bringing several Chinese online games to markets in North America and Europe. My professional profile in the game industry can be found here.

Last year I was approached by several groups of people wanting to hire me for non-game related writing projects. Soon I was getting calls on a regular basis, strictly from word of mouth recommendations. Now I’m averaging several of these projects a month, and finding that I enjoy the diversity and the challenge of branching out into new areas. Yes it keeps me busy, but busy is good, and I’m enjoying every minute of it.


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